10 Jul COMMUNICATING EXPERIENCES: A DESCRIPTIVE PHENOMENOLOGY APPROACH IN CREATING NARRATIVE FOR SPHAERA INCUBATION PROGRAM PHASE 2

COMMUNICATING EXPERIENCES: A DESCRIPTIVE PHENOMENOLOGY APPROACH IN CREATING NARRATIVE FOR SPHAERA INCUBATION PROGRAM PHASE 2

Roslina Ismail^*1, Maheswary Manickam¹ and Ahmad Khairi bin Anuar²

Faculty of Creative Arts,

University of Malaya

50603 Kuala Lumpur

Malaysia

²Plusmore Studio

15B-2F, Jalan Peniaga U1/34

Hicom Industrial Park

40150 Shah Alam,

Selangor, Malaysia

^*Corresponding author: roslina_i@um.edu.my

Tel: +60379673339; Fax: +60379673576

Abstract

The combination of logical thinking (visual, mathematical, or verbal) and freethinking (ability to work with unproven assumptions or imagination) may lead to critical questions and speculative conversations. It creates the condition for thinking productively rather than reproductively. SPHAERA INCUBATION PROGRAM OR SIP kickstarts a four-phase incubation program that will take place over three years. The program offers artists and scientists a platform to collectively prospect what principle questions and methods can lead to imaginative research. Initially, in Phase 1, six artists are chosen to take part in this program. The artists consist of established and emerging artists exploring methods and ideas from both science and artistic disciplines in various mediums. Phase 1 has achieved its aim to bridge and close gaps between two cultures of knowledge that represent the symbiotic connection between the creative process’s intuitiveness and the empirical structure of science. Phase 2, called “The Immersion, ” combined the six artists from Phase 1 with selected STEM fields (Science, Technology, Engineering and Medical) to collaborate in creativity and conceptual framework. Phase 2 is considered the backbone of this program, as, during this period, artists and scientists will work together to experiment on their ideas through multidisciplinary means. The creativity and intuitiveness of an artist combined with the structured and empirical studies of scientists may result in new ideas and concepts. The nuances of different intellectual perspectives and views between artists and scientists and their experiences during the participation are documented and recorded through interviews, photography and videography using descriptive phenomenology methodology with Colaizzi’s approach to analysing the interviewed data.